Do I really need a website? A question asked to me several times by my friends, and relatives. Especially the friends of mine who are businessman have more concerns about this.

One of my much closed friend, Alok Vats, who is a Search Engine Optimizer, has the best response towards this question. He says YES, if you are running a business then you must need a website, and if you are an individual then too you need a website for your global identity.

As per him, the business probably will not fail, if it has no online presence, but there are chances that there will be more sale if you have the online presence. More sales mean more profit, which is the ultimate aim of all the businesses. A website can increase the chances of potential customers and investors for your business.

I think this is not only the views of Alok, rather many search engine optimizers, web developers, designers has the same views, but still those who are dealing with core business will not think about having a website. Major concern for them will be the worth of the investment.

Yes, it’s true that nothing comes free in this world. Especially for a website, you do need a few investments like domain name, web hosting, site maintenance, search engine optimization etc. but in my views all these investments are worthy. The best ever investment made by any business is on developing the infrastructure and assets, and a website and the online presence is one sort of assets, a type of permanent assets, which will guarantee a good return of your money.

At this age, a website is the most important marketing tool. Compare the investment which you are doing on a website, with a newspaper advertisement, or a TV ad campaign, or a Radio ad, you must be surprised to see that it is much cheaper than those and it has the maximum returns compared to others.

Why to ignore these benefits, let’s try with a web presence too and you will surely see the difference. But remember one key thing, your website should not slip to wrong hands, otherwise the benefits would turn into losses. Everybody in the field of website designing, development, and SEO: claims that they are the best, but you should need to talk to them and then only you need to decide whether your website is safe in their hands or not?

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